Freehand. Alessi – factory of the happiness
It all began in 1921 in the Omegna, Italy, when Giovanni Alessi opened with his brother a small workshop of the tableware and household objects. The passion does something incredible and, soon, the workshop turned into a factory. From the 50s-60s the company began actively to invite designers and architects to create new products. It was a time of experimentation with form and materials. Objects obtained with history, with soul and humor, and at the same time, convenient to use. Today we can see them in the biggest design museums.
Despite times of new technologies, the company is based on its origins and craftsmanship. I especially love the kettle from Michael Graves, the juicer in the form of an octopus by Philippe Starck, the kitchen duck timer from Eero Aarnio and much more. All products are friendly, kind and great!
And here’s a great video of the Alessi factory:
Sketch painted by me.